We tackled the vaping surge for Northern Ireland Chest Heart & Stroke by flipping the script—using satire to speak directly to young minds. At first glance, it appears as a lighthearted, whimsical promotion that mimics the visual style of vaping company advertisements to get the attention of younger audiences. However, closer inspection reveals a list of vaping-related consequences and satirical callouts.

Our campaign isn’t just visuals; it’s a movement. Featured on national TV, endorsed by parents, it’s making waves. Look out for our visuals—they’re leaving a mark, unraveling the truth about vaping. Explore more on the NICHS website.

This campaign has been mentioned in prominent publications as well as on national television and has most recently won an award at the Belfast Telegraph Business Awards for Marketing Excellence.