We tackled the vaping surge for Northern Ireland Chest Heart & Stroke by flipping the script—using satire to speak directly to young minds. At first glance, it appears as a lighthearted, whimsical promotion that mimics the visual style of vaping company advertisements to get the attention of younger audiences. However, closer inspection reveals a list of vaping-related consequences and satirical callouts.

Our campaign isn’t just visuals; it’s a movement. Featured on national TV, endorsed by parents, it’s making waves. Look out for our visuals—they’re leaving a mark, unraveling the truth about vaping. Explore more on the NICHS website.